{"id":9272,"date":"2026-01-27T16:47:56","date_gmt":"2026-01-27T09:47:56","guid":{"rendered":"https:\/\/fbcasean.vn\/?p=9272"},"modified":"2026-01-27T16:48:23","modified_gmt":"2026-01-27T09:48:23","slug":"what-is-b2b-event-marketing","status":"publish","type":"post","link":"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/","title":{"rendered":"What is B2B Event Marketing? Types, benefits, &#038; strategic guidelines"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#What_is_B2B_Event_Marketing\" title=\"What is B2B Event Marketing?\">What is B2B Event Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#Key_benefits_of_B2B_Event_Marketing_for_businesses\" title=\"Key benefits of B2B Event Marketing for businesses\">Key benefits of B2B Event Marketing for businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#Popular_types_of_B2B_Events\" title=\"Popular types of B2B Events\">Popular types of B2B Events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#Physical_Events\" title=\"Physical Events\">Physical Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#VirtualHybrid_Events\" title=\"Virtual\/Hybrid Events\">Virtual\/Hybrid Events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#A_guide_on_how_to_develop_a_B2B_Event_Marketing_strategy\" title=\"A guide on how to develop a B2B Event Marketing strategy\">A guide on how to develop a B2B Event Marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/#Frequently_Asked_Questions_FAQ\" title=\"Frequently Asked Questions (FAQ)\">Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\"><em><a href=\"https:\/\/fbcasean.vn\/en\/what-is-b2b-event-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Event marketing B2B<\/strong><\/a> has transformed dramatically since 2020. Hybrid formats, AI powered matchmaking, and data driven follow up systems have replaced traditional booth and brochure approaches. Whether you are planning exhibition participation, organizing buyer supplier meetings, or evaluating event investment decisions, you will find actionable frameworks <strong>FBC ASEAN<\/strong> guide.<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_B2B_Event_Marketing\"><\/span>What is B2B Event Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">B2B event marketing is a strategic approach where businesses use organized gatherings exhibitions, conferences, trade shows, and networking functions to connect with other businesses for commercial purposes including lead generation, brand building, partnership development, and market expansion.<\/p>\n<p style=\"text-align: justify;\">According to the 2024 Demand Gen Report, 68% of B2B marketers rate in person events as their most effective tactic for pipeline generation, outperforming content marketing (54%), webinars (49%), and email marketing (42%). For manufacturing sector companies specifically, events provide irreplaceable opportunities for product demonstration, capability assessment, and trust building that digital channels cannot replicate.<\/p>\n<figure id=\"attachment_9276\" aria-describedby=\"caption-attachment-9276\" style=\"width: 1160px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9276\" src=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1.jpg\" alt=\"A strategic B2B event for lead generation, brand building and partnership development\" width=\"1160\" height=\"650\" srcset=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1.jpg 1160w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1-300x168.jpg 300w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1-1024x574.jpg 1024w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1-768x430.jpg 768w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-1-600x336.jpg 600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><figcaption id=\"caption-attachment-9276\" class=\"wp-caption-text\">A strategic B2B event for lead generation, brand building and partnership development<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Key_benefits_of_B2B_Event_Marketing_for_businesses\"><\/span>Key benefits of B2B Event Marketing for businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Strategic event marketing delivers measurable advantages across multiple business functions. Understanding these benefits helps justify investment and guide resource allocation.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Lead generation:<\/strong> B2B events bring together pre qualified buyers and suppliers, enabling warm introductions and significantly faster lead conversion compared to cold outreach.<\/li>\n<li aria-level=\"1\"><strong>Brand awareness:<\/strong> On site participation strengthens credibility, signals long term commitment, and creates memorable brand impressions among decision makers.<\/li>\n<li aria-level=\"1\"><strong>Customer engagement:<\/strong> Face to face meetings deepen existing relationships, improve retention, and uncover expansion or cross selling opportunities.<\/li>\n<li aria-level=\"1\"><strong>Education:<\/strong> Conferences and seminars support thought leadership while providing valuable insights into market trends, technologies, and customer challenges.<\/li>\n<li aria-level=\"1\"><strong>Strategic supplier discovery:<\/strong> Events compress supplier evaluation timelines by allowing direct comparison of capabilities, quality, and fit in one place.<\/li>\n<li aria-level=\"1\"><strong>Market intelligence:<\/strong> Observing competitors and engaging with industry peers reveals strategic shifts and emerging opportunities beyond published data.<\/li>\n<li aria-level=\"1\"><strong>Partnership opportunities:<\/strong> Informal interactions often spark collaborations such as joint ventures, technology partnerships, or market entry alliances.<\/li>\n<\/ul>\n<figure id=\"attachment_9279\" aria-describedby=\"caption-attachment-9279\" style=\"width: 1160px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-9279\" src=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2.jpg\" alt=\"Strategic B2B event marketing for lead generation and brand growth\" width=\"1160\" height=\"650\" srcset=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2.jpg 1160w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2-300x168.jpg 300w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2-1024x574.jpg 1024w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2-768x430.jpg 768w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-2-600x336.jpg 600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><figcaption id=\"caption-attachment-9279\" class=\"wp-caption-text\">Strategic B2B event marketing for lead generation and brand growth<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Popular_types_of_B2B_Events\"><\/span>Popular types of B2B Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Event marketing B2B span diverse formats serving different marketing objectives. Selecting appropriate formats requires matching event characteristics with strategic priorities and resource constraints.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Physical_Events\"><\/span>Physical Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Physical B2B events remain central to manufacturing marketing because they enable direct product evaluation, capability assessment, and relationship building. Formats such as trade exhibitions, conferences, roadshows, and factory tours combine networking with education and transparency, helping buyers compare suppliers efficiently and make confident partnership decisions despite the growth of digital alternatives.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"VirtualHybrid_Events\"><\/span>Virtual\/Hybrid Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Digital event formats have grown rapidly since 2020 and now complement rather than replace physical events, lowering participation barriers while offering less relationship depth. Virtual trade shows, hybrid events, and webinars expand reach through online booths, livestream sessions, and interactive tools, making them effective for education, initial engagement, and thought leadership, while in person interaction remains superior for deeper trust and partnership building.<\/p>\n<figure id=\"attachment_9282\" aria-describedby=\"caption-attachment-9282\" style=\"width: 1160px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-9282\" src=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3.jpg\" alt=\"Physical B2B events facilitating face-to-face networking and lead generation\" width=\"1160\" height=\"650\" srcset=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3.jpg 1160w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3-300x168.jpg 300w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3-1024x574.jpg 1024w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3-768x430.jpg 768w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-3-600x336.jpg 600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><figcaption id=\"caption-attachment-9282\" class=\"wp-caption-text\">Physical B2B events facilitating face-to-face networking and lead generation<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"A_guide_on_how_to_develop_a_B2B_Event_Marketing_strategy\"><\/span>A guide on how to develop a B2B Event Marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Effective B2B event marketing requires systematic strategy development rather than ad hoc participation decisions. This framework guides comprehensive planning across the event lifecycle.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 1 \u2013 Define clear objectives and KPIs<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Establish specific, measurable goals tied to business priorities, such as qualified meetings, quotations, or market awareness among defined buyer segments.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 2 \u2013 Select appropriate events strategically<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Evaluate events based on attendee profile, historical performance, event format, competitive presence, and total investment required.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 3 \u2013 Prepare comprehensive pre event marketing<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Begin outreach early by promoting participation, researching attendees, scheduling meetings, preparing materials, and training staff.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 4 \u2013 Execute engaging on site activation<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Focus on high quality interactions through knowledgeable staff, interactive demonstrations, active networking, and systematic lead documentation.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 5 \u2013 Implement disciplined post event follow up<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Follow up within 48 hours, personalize communication, fulfill commitments, segment leads, and nurture relationships through structured processes.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Step 6 \u2013 Measure results and optimize continuously<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Track metrics across awareness, engagement, conversion, and revenue to assess ROI and refine future event strategies.<\/em><\/p>\n<figure id=\"attachment_9273\" aria-describedby=\"caption-attachment-9273\" style=\"width: 1160px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9273\" src=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4.jpg\" alt=\"6 steps of a B2B Event Marketing strategy\" width=\"1160\" height=\"650\" srcset=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4.jpg 1160w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4-300x168.jpg 300w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4-1024x574.jpg 1024w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4-768x430.jpg 768w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/B2B-event-marketing-4-600x336.jpg 600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><figcaption id=\"caption-attachment-9273\" class=\"wp-caption-text\">6 steps of a B2B Event Marketing strategy<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. What is a B2B customer base?<\/strong><\/p>\n<p style=\"text-align: justify;\">A B2B customer base consists of businesses and organizations that purchase products or services for operational use rather than personal consumption.<\/p>\n<p><strong>2. What is Event Marketing?<\/strong><\/p>\n<p style=\"text-align: justify;\">Event marketing is a promotional strategy using organized experiences trade shows, conferences, seminars, product launches, and networking functions to engage target audiences, generate leads, build brand awareness, and drive business objectives.<\/p>\n<p><strong>3. What is a 2B2 sales representative?<\/strong><\/p>\n<p style=\"text-align: justify;\">A B2B sales representative sells products or services from one business to other businesses rather than individual consumers. Their responsibilities include prospecting potential clients, conducting needs assessments, presenting solutions, negotiating contracts, and managing ongoing customer relationships.<\/p>\n<p><strong>4. What is B2B Marketing?<\/strong><\/p>\n<p style=\"text-align: justify;\">B2B\u00a0 marketing encompasses strategies and tactics businesses use to promote products or services to other businesses. Unlike B2C marketing targeting individual consumers, B2B marketing addresses organizational buyers making rational purchasing decisions based on business value.<\/p>\n<p style=\"text-align: justify;\">FBC ASEAN is designed for manufacturers seeking reliable and suitable suppliers, especially in Vietnam, Japan &amp; Thailand<\/p>\n<p style=\"text-align: justify;\"><strong>Event marketing B2B<\/strong> remains indispensable for manufacturing businesses despite digital transformation across other marketing channels. The irreplaceable value of face to face relationship building, hands on product evaluation, and concentrated decision maker access ensures events retain strategic importance.\u00a0 Stay updated on manufacturing industry events and B2B networking opportunities by following <strong><a href=\"https:\/\/fbcasean.vn\/\" target=\"_blank\" rel=\"noopener\">FBC ASEAN<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">By participating, you can directly connect with qualified machinery, component, and solution providers, evaluate production capabilities on site, and reduce the time required to source new partners.<\/p>\n<p style=\"text-align: justify;\">If your business is actively reviewing supply options or planning future procurement, FBC ASEAN supports informed and efficient sourcing decisions.<\/p>\n<p style=\"text-align: justify;\"><strong>\ud83d\udc49 Register as a Buyer at:<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fbcasean.vn\/dang-ky-tham-quan\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9180\" src=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1.jpg\" alt=\"\u0110\u0103ng k\u00fd tham quan tri\u1ec5n l\u00e3m FBC ASEAN 2026\" width=\"1536\" height=\"569\" srcset=\"https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1.jpg 1536w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1-300x111.jpg 300w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1-1024x379.jpg 1024w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1-768x285.jpg 768w, https:\/\/fbcasean.vn\/wp-content\/uploads\/2026\/01\/Banner-website-1-600x222.jpg 600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event marketing B2B has transformed dramatically since 2020. Hybrid formats, AI powered matchmaking, and data driven follow up systems have replaced traditional booth and brochure approaches. Whether you are planning exhibition participation, organizing buyer supplier meetings, or evaluating event investment decisions, you will find actionable frameworks FBC ASEAN guide. What is B2B Event Marketing? B2B [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/posts\/9272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/comments?post=9272"}],"version-history":[{"count":0,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/posts\/9272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/media\/9288"}],"wp:attachment":[{"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/media?parent=9272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/categories?post=9272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fbcasean.vn\/en\/wp-json\/wp\/v2\/tags?post=9272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}